Props to National Newswatch for first reporting Tuesday night that Sun News Network had gassed Theo Caldwell’s two-hour afternoon show.
Caldwell was dispatched with Orwellian aplomb. His bio was expunged from the website and there was no mention of his exit on air. Instead, Sun News ran lots of promos for his replacement, author and sometime AM talk radio host Michael Coren.
Viewers might well wonder if Theo had been but a figment of their imaginations, like that long forgotten military action in Eastasia.
For anyone who ever watched The Caldwell Report, it’s departure comes as faint surprise.
But was it fair, based on the numbers it pulled?
I took a peak at the Bureau of Broadcast Measurement numbers for
the week the most recent five days before Caldwell’s exit. They show that Caldwell actually held his own during the afternoon, compared to other daytime Sun shows.
Indeed, average viewership on the network took a slight dip when Krista Erickson took over from Caldwell at 3 pm, these numbers show. On Friday, he scored 50,000 sets of eyes, though finished well behind TVO’s ersatz
monkey lemur on Zoboomafoo, with 73,000.
But at night, Caldwell swooned. On Thursday, for example, he drew but 6,000 viewers (all numbers here based on individuals age 2 or greater, average viewers per minute). By contrast, the top show at that time, E-Talk daily, pulled 568,000.
Caldwell’s show was the second-worst rating that night at 7 pm, according to the BBM numbers. The only thing with fewer viewers? Darts, on Sportsnet East+, which got 5,000.
Worth noting, however, is that Caldwell’s numbers tanked even worst on Friday, but he was up against the NHL draft on TSN, with 1.1 million viewers in the average minute.
The numbers also show that radio host Charles Adler isn’t burning up the track in the attractive 8 pm time slot, either. The numbers aren’t great for David Akin’s The Daily Brief, but in fairness, he’s up against the big boy evening newscasts.
Clearly, wacky conservative bloviating carries the day, as Ezra Levant and Brian Lilley rate at the network studs. On Friday night, Lilley pulled an audience more nearly twice the size of CTV News Net was pulling at the same time but about half the share of CBC News Network. Still, not bad for a start-up.
|TIME SLOT||SHOW||Tue. Jun. 22||Wen. Jun.22||Thu. Jun. 23||Fri. Jun. 24||Mon. Jun. 27||AVG|